Is the nagging pain in your neck and back distracting you and draining your energy?
Press PAUSE on your busy life with this free 10 minute "Yoga at My Desk" video to instantly feel better!
Why Your Conference Investment Is Disappearing By Lunchtime
Uncategorized
Oct 01, 2025
Can you name three specific takeaways from the last conference you attended?
Not just "it was great" or "the speaker was inspiring." Actual frameworks. Action items. Concepts you're still using.
Struggling?
You're not alone. And it's not your fault. Curious? Check out this recent LinkedIn live I did about it!
The $70,000 Problem No One's Talking About
Here's the uncomfortable truth: within one hour of hearing new information, your attendees forget 50% of it. By tomorrow, 70% is gone.
If you invested $100K in speakers and content, and attendees only retain 30%, you've effectively wasted $70K.
That's not a content problem. It's a brain biology problem.
And it's happening at every single conference—including yours.
The Post-Lunch Content Graveyard
There's a time slot no speaker wants: 1:30pm, right after lunch.
This is when your most expensive content goes to die. It's often when sponsors get their speaking slots. And it's exactly when your attendees' brains are at their lowest capacity.
Blood flow redirected to digestion. Blood sugar spike and crash. Natural circadian dip. Plus 90 minutes of morning sessions already depleting their focus.
If you paid a sponsor $25K for a 2pm slot and no one can remember their message the next day, who actually got value from that investment?
Why Sitting Is Sabotaging Everything
Your attendees aren't rocks. But after 90 minutes in a chair, their bodies are acting like they are.
After just 30 minutes of sitting, blood flow to the brain drops by 15%. After 90 minutes, oxygen decreases, cortisol increases, and focus evaporates.
Coffee doesn't fix this—it just masks the fatigue while the brain stays starved of what it actually needs: oxygen-rich blood flow.
Even your most engaging speaker can't overcome basic biology.
The Solution Isn't What You Think
Movement breaks aren't a "nice to have" wellness perk anymore. They're a retention strategy backed by data.
Movement breaks increase retention by up to 20%. That's the difference between 30% retention and 50% retention.
Just 2-3 minutes can reverse the sitting damage: restore blood flow, increase oxygen, reduce cortisol. This isn't about yoga or fitness—it's about resetting the nervous system so learning can actually happen.
Watch the Full Training
In this LinkedIn Live, I break down:
- The Forgetting Curve and what it's really costing your event ROI
- The Post-Lunch Blackout Zone and why your best content is dying there
- The science of sitting and how it's sabotaging your speakers
- Why movement breaks aren't optional (plus the data to prove it)
- The 90-Minute Rule with a practical action plan you can implement at your next event
Looking forward to hearing your thoughts on it!