E9: Launch Rollercoaster Resilience For Online Entrepreneurs

Are you feeling the rollercoaster ride of emotions during your business launches? The stress and anxiety can skyrocket if we're not mindful of our emotional well-being.  

In today’s episode, we're delving into a candid conversation about the emotional highs and lows that online entrepreneurs experience during launch or promo periods.  

Want to avoid the crash after your cart closes in your next launch? Then hit play and discover:  

• The 3 common mistakes that many Worn-Out Entrepreneurs make that can exacerbate the stress 
• Factors contributing to the emotional rollercoaster and how to navigate them 
• The powerful mindset shift adopted by every Purposeful Powerhouse CEO 

Tune in to gain invaluable insights and strategies for a smoother, more successful launch experience.  

Have you registered for the ALIGN YOUR LAUNCH workshop yet? Grab your spot for free here: https://www.megan-nolan.com/a-to-a-3-secrets-ppp

Please find the show notes below. Since it is a transcription there may be spelling errors and/or weird grammar. Ignore that and enjoy!

Well, hello, and welcome back.
Today, we are talking about the crash.
Not the movie, but the crash that can happen after you close your cart in your launch.
The crash that can take us to our knees and take us into a puddle of feeling defeated and depleted and worn out and burnt out and rather to tattoo your eyeballs than wanna do it again.
Yeah.
You know that one? Mhmm.
Yeah.
Me too.
Yeah.
I know.
So if you don't know that one, it's not as bad as I just made it sound, maybe.
Depending on how your brain wants to tell you stories about it depending on any meaning that we've made about it.
But, yeah, it's a thing that can happen.
And it's actually a protective mechanism from the nervous system.
We're gonna about that as well, but we're gonna talk about some mistakes that many worn out entrepreneurs make that can get them to that point in the first place.
And also give you the flip side of that.
So hopefully you can avoid it and never experience it if you have it yet or before, I should say.
And or make sure that next time your launch is a lot lighter and so that you can really show up for yourself throughout the course of the to manage your energy, regulate your nervous system, and stay in that place of alignment.
So that's what we're gonna talk about today.
Yeah.
No big deal.
Just a little lunch roller coaster.
You know? If you've watched before, you probably can relate to that feeling of one minute being on top of the world.
Delivering an amazing live with loads of value and great stories.
And you're totally on point.
You're making jokes, and the comments are blowing up, and the engagement is on fire.
And or the opposite side of that when the tech gremlins screw up all the emails and all your links are broken.
And you're wondering what you're even doing with your life and if you have what it takes and maybe you have to go get a JOB, and I can't do this to myself again.
It feels awful.
And, like, all the things that you have to do for the launch makes it feel like if you were to have to assemble the demo model collection at an IKEA store, that would seem like walk in the park compared to all the things you have to do for the launch.
You know, I know I'm being a bit dramatic, but to the point is sometimes when we go all out in a launch, especially if you are someone like me who has high functioning anxiety or ADD or ADHD, and you have a tendency to go all out on something and really pour yourself into it.
And at the same time, have really high standards set really incredible goals for yourself, but then find yourself getting caught up or tripped up in the spiral or the cycle of overthinking, overdoing, overworking, and the whole time throughout your lunch, you're just kinda powering through.
Right? You're powering through.
You're running on caffeine and cortisol and chase strings.
I laugh because I've done it.
And that's one of the things we're gonna talk about.
Accompanied by the dialogue of the mind in our, that beautiful head of yours, the collection of characters that are telling us to do more, to work harder, to get it done now, to make it a little bit more perfect, maybe a little bad like, all the things that can be going on inside of our head, right, which you maybe have learned in other episodes is what I call anxiety overdrive.
Is when we are running on that push from the nervous system that's, like, Okay.
We gotta get it done.
Come on.
Hurry.
Hurry.
Hurry.
And your brain is in a survival state because you're experiencing stress.
So your brain is pushing you to do more and to make it, you know, happen quicker or has this really high expectation for what you wanna have happen.
And then if you achieve it, yay.
That was great.
Okay.
What's next? Or if you don't achieve it, Oh, here we go.
It's like gas on the fire.
Right? And, like, that's when that inner critic just turns into the raging jerk and just wants to critique everything that happened, making you make feel even more disappointed, more discouraged, more depleted, more defeated, and that crash.
Let's just take a breath because that's a lot.
Right? And before I totally freak you out and scare you, it's certainly not the end result of many launches, and it's not been the result of, you know, at the end result of all of my launches by no means.
And I'm, you know, have had points when reaching my goals.
I get to celebrate inhalation, and I'm happy.
I'm maybe a little bit tired, but, like, you know, you get to regroup and then you get to go and serve your community, the new people that just came into your world, and that feels incredible.
But If you're like me and you set really high goals, you know, for example, on my first launch, it was yoga at my desk, which is my first online program, was $97 in my opinion.
It was my first digital product launch.
And I was like, I wanna make $10,000.
$10,000 on a $97 product, $97 product? It's doable.
That's a hundred people, though.
And you need to have a pretty big audience because conversion rates tend to be anywhere between, you know, 1 5%.
So that's, like, that's a launch list.
Like, the the people that sign up for your launch, that's a pretty big launch list.
Like, that's hundreds of people that would need to have come into the free workshop in order to have a hundred people sign up, but I didn't know that.
I got big dreams.
Right? I'm like, I wanna sell this, you know, and I wanna serve this, and I wanna share with so many people because everyone needs to learn how to take young breaks in their nest because they all we all spend so much time sitting down in weeks slouchy posture and, you know, all of that stuff that I have woven now into mindful strength method because it is essential because, you know, your body is your vehicle for a all of this, but there I am new to the game.
And I set insanely high standards.
And I mean, I had a few people sign up but not a 100.
You know? And that's okay.
And that's one of the things that we wanna sure that we are really mindful of is is as we go, we wanna set goals that really stretch us a little bit, but we also need to be willing to adjust those goals because if you have say a hundred people sign up total for your workshop, which is amazing, it's not likely you're gonna have a 100% conversion rate.
Right? And so when we are kind of we gotta play the game a little bit in that we wanna set some goals that stretch us that really kind of encourage us to show up and go a little further and really go all out in a way that feels aligned for you, but we also wanna be willing to pull that back a little bit.
And, I mean, I'm kinda dancing around how I wanna say this.
Not to be realistic in a sense, but, like, we wanna make sure that we're setting goals that don't have unrealistic expectations attached to them.
And so that comes with practice.
Right? And so that's one of the mistakes that many worn out entrepreneurs including myself make is to just set a numerical goal and then set it and forget it.
And then not really adjusted based on how many people sign up for the value forward you know, conversion event, if you will, like the the challenge, the master class, whatever it is, however you're gonna do it.
We wanna make sure that we adjust that back a little bit once we see how many people signed up for that original one because if we have really high goals and then we are not coming anywhere close, it gives a lot fuel for that, the judge in our head that wants to make everything wrong and find fault in what we did.
And so making sure that we set a goal that not only stretches you, but is achievable based on the numbers that you have because ultimately that comes down to the belief in ability.
Because if your nervous system isn't on board with this being possible and if you're at all in resistance to that, then you're far more likely to default back to patterns of self sabotage.
And we talked last week episode about the 10 different ways that we self sabotage, particularly during the launch, and that's based on the mental fitness framework.
Of the different ways that we tend to kinda trip ourselves up or get tripped up.
K.
So we wanna set a goal feels possible to you.
And we also want to make sure that when you're setting goals, we wanna set energy goals as well.
And energy goals in the sense that you are incorporating yourself in them.
Right? And so that means How do you wanna feel throughout the course of the launch? How do you want to show up? To your lives, to content creation, whatever it is so that you are in alignment with your vision, with the end goal, that you have for your business and therefore for the launch in this case.
And also, how do you wanna feel after the launch.
Right? Because, of course, we wanna feel happy.
I wanna feel satisfied.
I wanna feel successful.
Okay.
Great.
So if you wanna feel happy at the end of the launch, we wanna make sure that we're feeling happy because of how we showed up for ourselves throughout the launch.
And not just because we've achieved the goal.
Of course, some of that satisfaction and some of that emotion is tied to the goal achievement, But if we still have our self worth really tangled up in achieving the goals and how hard we work, if we don't get to that point, then it can be kind of fuel for the fire.
Right? And so it's really important that we think about how we wanna feel after so that we can really take steps towards that throughout the launch period and the way that you are showing up for yourself, the routines and the rituals that you have, you know, making sure that your meaningful morning routine is on point.
You have your evening experience, you're taking power pauses, like, all of the things along the way so that you are nurturing and nourishing yourself so that you're keeping the tank top up.
Right? Because over the course of the launch, it can start to feel like the momentum required is a lot a lot.
Right? You know, kinda like one of those tough mudder races where you got the £50 things strapped to your back and you're leeping over obstacles and you're covered in mud.
I've never done I've seen them on TV, but on the Internet, I don't have a TV.
I don't know why I said that.
But in order to complete the race, if you will, we wanna make sure that you're taken care of throughout Right? Because when we are in this push, push, push, go, go, go, mode that can happen in a stressful situation that can happen if you're you know, got that inner drive that's almost insatiable at times.
And if we are really tied to the outcome of the goal achievement, we wanna make sure that we are integrating these energetic pauses along the way so that you are showing up for yourself throughout the launch so that we don't get to that point of being completely sausage and depleted.
And that's, you know, to take a pause before we go further and why I'm so passionate about this is because I've been there.
I've been on the other side of a launch and had not achieved my goal and had nobody sign up.
And I had gone all out and I had put in so much and I had given it my all and it felt to me because before I was able to untangle some of my self worth from, you know, my results and my goals.
To me, it felt like a rejection almost because I had done so much.
And I was out there putting myself out there, and I just felt like, why? Why did no one want this? I don't understand.
It's so good.
It's so powerful.
You know? And so it just, to me, felt I felt so defeated.
And I was flat out, you know, and I was telling my coach, I just feel like burnt out.
And I'm bummed out right now, and super worn out right now.
And I even said, I feel like I have a little bit of launch trauma.
And and as you may or may not know, the def one of the definitions of trauma is too much, too fast, too soon, and it was too much.
And it was too soon because I, you know, I hadn't really refined everything to the and set these goals, like, they were so big and it was unachievable.
And so Yeah.
It was just a lot.
And, you know, it was kinda one of those things.
As I mentioned earlier, I was like, I don't know if I can do this again.
It's it's too much.
And so what I would really love to do and help you to do is prevent that from happening because that's one of the symptoms, if you will, of anxiety overdrive of that going all out and then having that flat out crash after.
And what happens there is that because we're under a pressured situation, if you will, and and we hopefully we wanna remove some of that pressure, but you know, you're showing up.
You're giving it to your business.
You're giving time and energy and love and effort.
And It can be stressful.
Right? And so your brain perceives this as a stressful situation, and so it goes into fight or flight.
And so the way that we handle stress is we tend to default to those patterns of handling stress that we learn as children.
Right? And so maybe you learned last week that the techniques of self sabotage or just the ways that our personality shows up in these situations.
Right? Like, do you tend to push yourself to achieve more? Do you tend to procrastinate or perfectionate or wanna control the situation or worry about all the possible outcomes.
So what are the ways that that you tend to handle stress? And so What's happening there is depending on how you're wired, you're either fighting and you're going all out and you're taking lots of action, or you're fleeing from the situation.
Maybe that's kind of procrastinating or avoiding or going into a people pleasing situation.
And so it's just looking at the ways we tend to handle situations.
And so if we have this period of fight or flight where we're going all out, going all out, right? Like, running the tough motor race, then after we get to the other side of it and we cross the finish line, there's almost this natural balance that happens because if you've been up here going, going, going.
And at the end, we almost have this natural shutdown face.
And that's what happens.
And it's almost this counterbalance.
Right? We have this polarity that happens, and your body needing to recover, your energy level, needing to recover, can default into that shutdown phase.
And so that's where we can feel that freeze.
And I know for myself, in that moment, I was like, wanted to run and hide from the world and the thought of doing it again just sounded really hard and difficult and not like something I wanted to do.
Right? And so that tends to happen if we go all out and we get to that other side of it and we have that crash.
We tend to kinda wanna run from the world and and just hide until we need to do it again.
Right? And so sometimes that can be, as I mentioned, in the state of just like, okay, that was great.
I got it.
I nailed it.
Or other times that can be that sort of frustration disappointment, rumination.
So we wanna make sure that throughout the course of the launch in order to continually bring yourself back into the green zone.
Right? And so from a nervous system perspective, the green zone is when we are regulated when you're taken care of, when you are doing things to support yourself with your routines and your rituals expressing the survival stress that's happening in your body, replenishing your energy, moving in a way that feels nourishing to you so that you are in that place of able to handle the challenges but not getting to the point when you're, like, you know, spinning out in anxiety or stress and getting into the red zone.
And red zone is kind of frantic and frazzled in all over the place in scattered and, you know, kinda walking that thin line between a blowout and a meltdown.
And so we wanna make sure that we are not skipping self care.
Because if we have a lot to do in the launch, our brain will tell us, oh, gotta get to it.
You know, so much to do.
So little time.
And one of the mistakes that's commonly made is skipping self care in favor of doing the things or grabbing our phone for thing in the morning and just going right into work mode.
Right? And this has happened to me.
Maybe you can relate.
Within 20 minutes of waking up, you're on Instagram, your DM, and people, you're checking the links, how many opt ins overnight, all of that stuff, and then just getting right into Go mode.
And before you know it, it's 12 o'clock and all you have in your belly's coffee, right, or doing a little bit of work and then going to getting on the mat for yoga, for your workout, and spending 50% or more of that time either on your phone doing actual work or in your head.
Like, pacing back and forth or thinking about what's ahead.
And so it's really important over the course of the launch to avoid the crash is to keep topping up the cup, right, and making self care non negotiable because it really is and has such a high ROE return on energy because it's your energy.
That's the driving force of the launch.
And it's your energy that if you're not mindful, can get really depleted and take us into that that state of that worn out entrepreneur and get to the other side of the car close.
And if we're totally all out throughout the course of the launch and not taking these intentional power pauses, not doing things, not stepping away, then it can take us to that point of exhaustion and that sort of self protective shutdown that can happen.
Right? And so sometimes it can feel like, we don't have enough daylight hours, but again, it really is that prioritization of how you feel.
Because when you are doing the power passes, doing the workouts, whatever it is, when you're doing those things, you are not only taking care of you, but ultimately what you're doing is regulating your nervous system.
And when you are in that dysregulated stress state.
It affects how you speak.
It affects your energy.
It affects your mood.
It affects your ability to attract and hold all of the beautiful things that you want.
So it's really important from both a physical perspective, mental, spiritual, emotional, but also from an energetic perspective, because when you are in a contracted stress state, when you're in the red zone, we are very closed off and your brain is continually defaulting back to those self protective mechanisms of self sabotage that can happen when we're under stress.
Right? And so We wanna make sure that you are taken care of.
So that's one of the mistakes that people make is skipping self care.
And so the flip side of that to prevent the crash is making sure it's a non negotiable.
And the last mistake that can happen we've been speaking to throughout is when we're under stress, We have a tendency to go back to the self sabotaging patterns or get hijacked by fear and doubt and limiting beliefs, and our mind runs away with us.
And so what's really important is doing the self care, making sure that you have the goals set for yourself that are really aligned with your heart that you're you believe to be possible for you.
You've created safety around the goals.
And so what that means is that we want to spend some time throughout your day in the vision of them.
Really anchoring yourself in that belief and that possibility because what we're doing there is creating safety in in the mind because you're allowing your brain the chance to experience that.
Your feeling into that delivery of your invitation, you're creating that inner belief that it's possible and that you have what it takes and that it's safe for you to achieve your goals.
It's safe for you to receive everything that you want.
It's safe for it to be fun.
It's safe for it to be easy.
It's safe for you to be the version of yourself that you see in the vision.
And so what we're doing there is we're really anchoring the belief in the possibility of it.
Because otherwise, out of protection of you, because you're stretching yourself, you're expanding yourself outside of your zone of familiarity, if your brain perceives this to be threatening, then it will kick the fear response in.
And of course, that's important in in survival situations that require survival actions.
But your brain is wired the same way.
It doesn't, you know, say, oh, this is, you know, where we need to run from the tiger situation.
Right now, it's perceiving fear.
It's perceiving stress.
And it responds the same way.
And so it's kicking us into cortisol, and it's kicking us into tension and inflammation.
And so What's really important is strategizing your alignment of your sales and your self care strategy.
So that throughout the course of the launch, especially on those big days, especially in that weird limbo period when you've opened the cart and you're like, is anyone gonna sign up? Are more people are gonna sign up? I don't know what's even happening right here, and you're feeling that, like, kind of delirium.
So we wanna make sure that in those periods, you are stepping back.
You're filling the cup.
You're doing the yoga.
You're doing the workouts.
You're doing whatever and taking space from it.
Right? Because if we are in that survival stage, we're in the fear response.
We're not in the mastermind.
We're not in the prefrontal cortex creative center of the brain where the ideas come, ease comes, the flow comes, No.
It's just not how we're wired.
Right? And so if we just are in that stress, survival state the whole time, it's no wonder that we get to the other side of it and we're exhausted.
It's just it kinda makes sense, right, if you think about it that way.
So how can you stay in aligned energy and how can you overcome this pattern of overthinking, overdoing, overworking, Well, that's really what the mental fitness framework is all about teaching you how to catch yourself in those patterns so that when you do catch yourself in the overworking, overthinking self doubt, negative spirals, that you catch that, and you take a power pause and you come back to that center place within yourself, you come back to the wisdom within you, you awake in that sage self, and then you decide, oh, maybe I need a break right now or Maybe I should do this right now.
Maybe I need to go outside.
Maybe it's this.
Maybe it's not because you're doing it from that aligned place.
You're doing it from that place of your inner guidance and in alignment with your vision so that you're not only able to overcome the anxiety, but you're doing something there in the power pause to nourish and regulate your nervous system.
So that's really the essence of the mental fitness toolset that I'll be sharing actually a lot more about at align your launch.
So that's the free workshop that's coming up on February 22nd.
It's happening at 1 PM Pacific, and there will be a replay if you're not able to make it live.
But mental fitness is the foundation of everything that I do in my own life, but also really specifically in the mindful strength method, which is my combination of fitness, and yoga, and breath work.
And so you'll learn all about those different tools, the 3 mental muscles, You'll learn what the mental muscles are.
We just talked about them, the ability to catch your self sabotaging patterns, be able to take command of your mind and awaken your stage.
You're gonna learn all about that and how to use that in your life in just 15 minutes a day to be able to harness the power of your mind.
You'll also learn a tool that visionary CEOs use to strategize and plan their launches and a way to boost your energy, your productivity, and your focus by upwards of 72% that you can integrate into your life and your day as early as tomorrow morning.
Well, after the workshop.
So if you would like to learn all of that and if you would like to figure out how to integrate that into your next launch, so that you can avoid the dreaded crash after cart close, then make sure to click the link in the show notes and grab your spot to join us And if you happen to be listening to this later, then definitely just click the link and jump in because there will be more incredible things coming soon.
So if you happen to miss this and you're listening to this way out in the future.
Um, I will, like, be running this workshop again.
So just connect with me.
In that way, you'll be in the flow of great things happening in my email community, but yes.
What I wanted to really bring to your attention and share with you is that this isn't a is avoidable.
It's avoidable, and it's not something that is always part of a launch, and it's something that if we are really strategic and intentional, we can absolutely avoid.
And I wanted to share that with you because a lot of times, you know, when that happens, we get we get scared that it's gonna happen again, right, especially if it feels like it left a mark or if it was mildly traumatic for us to do a launch and, you know, and no one wanna do it again because I don't know if I can put myself through that again.
And so what's really important is that we recognize that each time you do this, each time you put yourself out there, there's so much growth that happens.
There's so many lessons that you receive.
And so really making sure that you are compassionate and loving, which is what we do when we awaken the stage.
And we take that perspective of empathy and curiosity and self support and self nurturing by way of the tools that we've been sharing here because you have so much incredible magic inside of you so many gifts to share and So really just know that when you have these tools to support yourself at the deepest layer of your nervous system, then you're able to really navigate the roller co or with more ease, more grace.
So that's what I wanted to share with you today.
I really hope that this has been insightful and helpful.
And I look forward to seeing you at align your launch.
And until next time, thank you for taking the time to learn how to think on purpose using your mind like powerful tool that it is moving your body on purpose to keep it strong and healthy and energized, breathing on purpose to stay open and expanded and connected.
So that you can show up on purpose as the purposeful powerhouse CEO that you truly are.
We're gonna be diving deep into all of that at align your lunch, So hope you can join us, and have a beautiful rest of your day.
Take good care.
Bye bye